Deep Discovery & User Empathy
Uncovering real user friction fast through qualitative research, usability tests, and direct feedback loops.
I started in UI/UX design and spent years shaping digital products from the interface up. Over time, I realized the work that excited me most wasn't just how a feature looked, but figuring out what should be built, why it mattered, and how to navigate the hard trade-offs.
That curiosity led me directly into product management, where I focus heavily on product innovation, emerging tech and AI-driven experiences. I also build and ship my own independent apps. Hands-on development has given me a candid, ground-level understanding of what makes a product fail and exactly what turns a good concept into a bad product.

BACKGROUND
DEGREE
Bachelor's Degree of Communication Design
CERTIFICATE
Product Manager Professional Certificate
SPECIALIZATION
Generative AI for UI/UX Design Specialization
CERTIFICATE
Organizational Strategy with Generative AI & AI Agents
CERTIFICATE
Generative AI & AI Agent Organizational Strategy for Leaders
CERTIFICATE
Foundations of User Experience (UX) Design
CERTIFICATE
Seven AI Project Patterns
CERTIFICATE
PMI Essentials M.O.R.E. Maximizing Project Success
CERTIFICATE
AI Capabilities and Limitations
PERSPECTIVE
Uncovering real user friction fast through qualitative research, usability tests, and direct feedback loops.
De-risking hypotheses and concept feasibility in hours rather than running expensive, code-heavy sprints.
Mapping end-to-end user journeys, edge cases, and cross-functional dependencies without losing architectural clarity.
Weighing user desirability against business viability and technical scope to make decisive, trade-off-driven product calls.
Bridging the vocabulary gap between engineering, UX, and business teams to eliminate handoff friction.
Shifting the definition of success from shipped pixels to measurable behavioral metrics and business adoption.
LIFE
Outside of work, you'll usually find me staying active and chasing new physical challenges. I train 3 times a week, run, hike with my dog. I am currently preparing for my first Hyrox season.
I'm also deeply drawn to cinema, art, and music. While my default rotation inevitably loops back to heavy metal and nu-metal, I'm an avid cultural scavenger, always digging through other people's playlists and watchlists to discover emerging artists and fresh perspectives.
Have a great film or album recommendation? Connect with me on Letterboxd and Spotify. I'd love to hear what's been on your watchlist or playlist lately.
CONNECT